APA (7th ed.) Citation

Russell, J. T., Kleppner, O., & Lane, W. R. (1996). Kleppner's advertising procedure (13th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Russell, J. Thomas, Otto Kleppner, and W. Ronald Lane. Kleppner's Advertising Procedure. 13th ed. Englewood Cliff, N.J: Prentice Hall, 1996.

MLA (9th ed.) Citation

Russell, J. Thomas, et al. Kleppner's Advertising Procedure. 13th ed. Prentice Hall, 1996.