APA (7th ed.) Citation

Schultz, D. E. (1995). Strategic advertising campaigns (4th ed.). NTC Business books.

Chicago Style (17th ed.) Citation

Schultz, Don E. Strategic Advertising Campaigns. 4th ed. Lincolnwood, Ill: NTC Business books, 1995.

MLA (9th ed.) Citation

Schultz, Don E. Strategic Advertising Campaigns. 4th ed. NTC Business books, 1995.