Cita APA (7th ed.)

Jugenheimer, D. W., Barban, A. M., & Turk, P. B. (1992). Advertising media: Strategy and tactics. Brown & Benchmark.

Cita Chicago (17th ed.)

Jugenheimer, Donald W., Arnold M. Barban, i Peter B. Turk. Advertising Media: Strategy and Tactics. Dubuque, Iowa: Brown & Benchmark, 1992.

Cita MLA (9th ed.)

Jugenheimer, Donald W., et al. Advertising Media: Strategy and Tactics. Brown & Benchmark, 1992.