APA (7th ed.) Citation

Surmanek, J. (1993). Introduction to advertising media: Research, planning, and buying. NTC Business Books.

Chicago Style (17th ed.) Citation

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. Lincolnwood, Ill: NTC Business Books, 1993.

MLA (9th ed.) Citation

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. NTC Business Books, 1993.

Warning: These citations may not always be 100% accurate.