Citace podle APA (7th ed.)

Surmanek, J. (1993). Introduction to advertising media: Research, planning, and buying. NTC Business Books.

Citace podle Chicago (17th ed.)

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. Lincolnwood, Ill: NTC Business Books, 1993.

Citace podle MLA (9th ed.)

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. NTC Business Books, 1993.

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