Cita APA (7a ed.)

Surmanek, J. (1993). Introduction to advertising media: Research, planning, and buying. NTC Business Books.

Cita Chicago Style (17a ed.)

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. Lincolnwood, Ill: NTC Business Books, 1993.

Cita MLA (9a ed.)

Surmanek, Jim. Introduction to Advertising Media: Research, Planning, and Buying. NTC Business Books, 1993.