Mooij, M. K. d. (1994). Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising (2nd ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Mooij, Marieke K. de. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. New York: Prentice Hall, 1994.
Lua MLA (9ú heag.)Mooij, Marieke K. de. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. Prentice Hall, 1994.
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