APA (7th ed.) Citation

Mooij, M. K. d. (1994). Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Mooij, Marieke K. de. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. New York: Prentice Hall, 1994.

MLA (9th ed.) Citation

Mooij, Marieke K. de. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. Prentice Hall, 1994.