APA (7th ed.) Citation

Semenik, R. J., & Bamossy, G. J. (1995). Principles of marketing: A global perspective (2nd ed.). South-Western College Pub.

Chicago Style (17th ed.) Citation

Semenik, Richard J., and Gary J. Bamossy. Principles of Marketing: A Global Perspective. 2nd ed. Cincinnati: South-Western College Pub, 1995.

MLA (9th ed.) Citation

Semenik, Richard J., and Gary J. Bamossy. Principles of Marketing: A Global Perspective. 2nd ed. South-Western College Pub, 1995.