APA (7th ed.) Citation

Robinson, W. A., & Hauri, C. (1991). Promotional marketing: Ideas & techniques for success in sales promotion. NTC Business Books.

Chicago Style (17th ed.) Citation

Robinson, William A., and Christine Hauri. Promotional Marketing: Ideas & Techniques for Success in Sales Promotion. Lincolnwood, Ill: NTC Business Books, 1991.

MLA (9th ed.) Citation

Robinson, William A., and Christine Hauri. Promotional Marketing: Ideas & Techniques for Success in Sales Promotion. NTC Business Books, 1991.