Cases in advertising and communications management

Cases in advertising and communications management

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Manylion Llyfryddiaeth
Prif Awdur: Greyser, Stephen A.
Awduron Eraill: Kopp, Robert J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Englewood Cliffs, N.J. Prentice-Hall c1992.
Rhifyn:3rd ed.
Pynciau:
Advertising > Management > United States > Case studies.
Advertising > Communication systems > United States > Case studies.