Cases in advertising and communications management

Cases in advertising and communications management

Alle Versionen (8)
Bibliographische Detailangaben
1. Verfasser: Greyser, Stephen A.
Weitere Verfasser: Kopp, Robert J.
Format: Buch
Sprache:English
Veröffentlicht: Englewood Cliffs, N.J. Prentice-Hall c1992.
Ausgabe:3rd ed.
Schlagworte:
Advertising > Management > United States > Case studies.
Advertising > Communication systems > United States > Case studies.