Cases in advertising and communications management

Cases in advertising and communications management

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Dades bibliogràfiques
Autor principal: Greyser, Stephen A.
Altres autors: Kopp, Robert J.
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N.J. Prentice-Hall c1992.
Edició:3rd ed.
Matèries:
Advertising > Management > United States > Case studies.
Advertising > Communication systems > United States > Case studies.