APA (7th ed.) Citation

Wasserman, D. (1988). That's our new ad campaign: A handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students and anybody else who wants to learn how to create better ads. Lexington Books.

Chicago Style (17th ed.) Citation

Wasserman, Dick. That's Our New Ad Campaign: A Handy Guide for CEOs, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students and Anybody Else Who Wants to Learn How to Create Better Ads. Lexington, Mass: Lexington Books, 1988.

MLA (9th ed.) Citation

Wasserman, Dick. That's Our New Ad Campaign: A Handy Guide for CEOs, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students and Anybody Else Who Wants to Learn How to Create Better Ads. Lexington Books, 1988.