Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliografische gegevens
Hoofdauteur: Best, Roger J.
Formaat: Boek
Taal:English
Gepubliceerd in: Upper Saddle River, N.J. Prentice Hall c2004.
Editie:3rd ed.
Onderwerpen:
Marketing > Management.