Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

Show all versions (8)
Bibliografske podrobnosti
Glavni avtor: Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice Hall c2004.
Izdaja:3rd ed.
Teme:
Marketing > Management.