Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Dades bibliogràfiques
Autor principal: Best, Roger J.
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, N.J. Prentice Hall c2004.
Edició:3rd ed.
Matèries:
Marketing > Management.