Best, R. J. (2004). Market-based management: Strategies for growing customer value and profitability (3rd ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 2004.
Lua MLA (9ú heag.)Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Prentice Hall, 2004.
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