APA (7th ed.) Citation

Michaelson, G. A., & Michaelson, S. (2004). Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers. McGraw-Hill.

Chicago Style (17th ed.) Citation

Michaelson, Gerald A., and Steven Michaelson. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers. New York: McGraw-Hill, 2004.

MLA (9th ed.) Citation

Michaelson, Gerald A., and Steven Michaelson. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers. McGraw-Hill, 2004.