APA (7th ed.) Citation

Blackwell, R. D., Engel, J. F., & Kollat, D. T. (1970). Research in consumer behavior. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Blackwell, Roger D., James F. Engel, and David T. Kollat. Research in Consumer Behavior. New York: Holt, Rinehart and Winston, 1970.

MLA (9th ed.) Citation

Blackwell, Roger D., et al. Research in Consumer Behavior. Holt, Rinehart and Winston, 1970.