Hoyer, W. D., & MacInnis, D. J. (1997). Consumer behavior. Houghton Mifflin.
Cita Chicago (17th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. Boston: Houghton Mifflin, 1997.
Cita MLA (9th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. Houghton Mifflin, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.