APA (7th ed.) Citation

Hoyer, W. D., & MacInnis, D. J. (1997). Consumer behavior. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Hoyer, Wayne D., and Deborah J. MacInnis. Consumer Behavior. Boston: Houghton Mifflin, 1997.

MLA (9th ed.) Citation

Hoyer, Wayne D., and Deborah J. MacInnis. Consumer Behavior. Houghton Mifflin, 1997.

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