APA (7th ed.) Citation

Unnikrishnan, N., & Bajpai, S. (1996). The impact of television advertising on children. Sage Publications.

Chicago Style (17th ed.) Citation

Unnikrishnan, Namita, and Shailaja Bajpai. The Impact of Television Advertising on Children. New Delhi: Sage Publications, 1996.

MLA (9th ed.) Citation

Unnikrishnan, Namita, and Shailaja Bajpai. The Impact of Television Advertising on Children. Sage Publications, 1996.

Warning: These citations may not always be 100% accurate.