Peter, J. P., & Donnely, J. H. (1995). Marketing management: Knowledge and skills (4th ed.). Irwin.
Chicago (17e ed.) BronvermeldingPeter, J. Paul, en James H. Donnely. Marketing Management: Knowledge and Skills. 4th ed. Chicago: Irwin, 1995.
MLA (9e ed.) BronvermeldingPeter, J. Paul, en James H. Donnely. Marketing Management: Knowledge and Skills. 4th ed. Irwin, 1995.
Let op: Deze citaties zijn niet altijd 100% accuraat.