APA (7th ed.) Citation

Orlik, P. B. (1990). Broadcast/cable copywriting (4th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Orlik, Peter B. Broadcast/cable Copywriting. 4th ed. Boston: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Orlik, Peter B. Broadcast/cable Copywriting. 4th ed. Allyn and Bacon, 1990.