APA (7th ed.) Citation

Schramm, W. L. (1963). The people look at educational television: A report of nine representative ETV stations. Stanford University Press.

Chicago Style (17th ed.) Citation

Schramm, Wilbur Lang. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford, Calif: Stanford University Press, 1963.

MLA (9th ed.) Citation

Schramm, Wilbur Lang. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford University Press, 1963.