APA-Zitierstil (7. Ausg.)

Schoner, B., & Uhl, K. P. (1975). Marketing research: Information systems and decision making (2nd ed.). John Wiley & Sons.

Chicago-Zitierstil (17. Ausg.)

Schoner, Bertram, und Kenneth P. Uhl. Marketing Research: Information Systems and Decision Making. 2nd ed. New York: John Wiley & Sons, 1975.

MLA-Zitierstil (9. Ausg.)

Schoner, Bertram, und Kenneth P. Uhl. Marketing Research: Information Systems and Decision Making. 2nd ed. John Wiley & Sons, 1975.