Marketing information products and services a primer for librarians and information professionals - Jain, Abhinandan; Jambhekar, Ashok; Rao, T.P. Rama. (Ottawa International Development Research Center, 1999)
Keywords: Information services -- Marketing -- Handbooks, manuals, etc; Marketing -- Management -- Handbooks, manuals, etc; Product management -- Handbooks, manuals, etc; Information resources management -- Handbooks, manuals, etc