APA (7th ed.) Citation

Schultz, R. L., & Zoltners, A. A. (1981). Marketing decision models. North Holland.

Chicago Style (17th ed.) Citation

Schultz, Randall L., and Andris A. Zoltners. Marketing Decision Models. New York: North Holland, 1981.

MLA (9th ed.) Citation

Schultz, Randall L., and Andris A. Zoltners. Marketing Decision Models. North Holland, 1981.