Cita APA

Schultz, R. L., & Zoltners, A. A. (1981). Marketing decision models. North Holland.

Citación estilo Chicago

Schultz, Randall L., and Andris A. Zoltners. Marketing Decision Models. New York: North Holland, 1981.

Cita MLA

Schultz, Randall L., and Andris A. Zoltners. Marketing Decision Models. North Holland, 1981.