Cita APA (7a ed.)

Schultz, R. L., & Zoltners, A. A. (1981). Marketing decision models. North Holland.

Cita Chicago Style (17a ed.)

Schultz, Randall L., y Andris A. Zoltners. Marketing Decision Models. New York: North Holland, 1981.

Cita MLA (9a ed.)

Schultz, Randall L., y Andris A. Zoltners. Marketing Decision Models. North Holland, 1981.