Simulated test marketing technology for launching successful new products

Simulated test marketing technology for launching successful new products

書誌詳細
第一著者: Clancy, Kevin J. 1942-
その他の著者: Shulman, Robert S. 1951-, Wolf, Marianne 1953-
フォーマット: 図書
言語:English
出版事項: New York Lexington Books c1994.
主題:
Marketing > Computer simulation.
New products > Marketing.
Test marketing.