Simulated test marketing technology for launching successful new products

Bibliografske podrobnosti
Glavni avtor:	Clancy, Kevin J. 1942-
Drugi avtorji:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Knjiga
Jezik:	English
Izdano:	New York Lexington Books c1994.
Teme:	Marketing > Computer simulation. New products > Marketing. Test marketing.