Simulated test marketing technology for launching successful new products

Simulated test marketing technology for launching successful new products

Detaylı Bibliyografya
Yazar: Clancy, Kevin J. 1942-
Diğer Yazarlar: Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York Lexington Books c1994.
Konular:
Marketing > Computer simulation.
New products > Marketing.
Test marketing.