Simulated test marketing technology for launching successful new products

Dades bibliogràfiques
Autor principal:	Clancy, Kevin J. 1942-
Altres autors:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Llibre
Idioma:	English
Publicat:	New York Lexington Books c1994.
Matèries:	Marketing > Computer simulation. New products > Marketing. Test marketing.