Simulated test marketing technology for launching successful new products

Bibliographische Detailangaben
1. Verfasser:	Clancy, Kevin J. 1942-
Weitere Verfasser:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Lexington Books c1994.
Schlagworte:	Marketing > Computer simulation. New products > Marketing. Test marketing.