Simulated test marketing technology for launching successful new products

Bibliografiske detaljer
Hovedforfatter:	Clancy, Kevin J. 1942-
Andre forfattere:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Bog
Sprog:	English
Udgivet:	New York Lexington Books c1994.
Fag:	Marketing > Computer simulation. New products > Marketing. Test marketing.