Simulated test marketing technology for launching successful new products

Détails bibliographiques
Auteur principal:	Clancy, Kevin J. 1942-
Autres auteurs:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Livre
Langue:	English
Publié:	New York Lexington Books c1994.
Sujets:	Marketing > Computer simulation. New products > Marketing. Test marketing.