APA (7th ed.) Citation

Clancy, K. J., Shulman, R. S., & Wolf, M. (1994). Simulated test marketing: Technology for launching successful new products. Lexington Books.

Chicago Style (17th ed.) Citation

Clancy, Kevin J., Robert S. Shulman, and Marianne Wolf. Simulated Test Marketing: Technology for Launching Successful New Products. New York: Lexington Books, 1994.

MLA (9th ed.) Citation

Clancy, Kevin J., et al. Simulated Test Marketing: Technology for Launching Successful New Products. Lexington Books, 1994.