Clancy, K. J., Shulman, R. S., & Wolf, M. (1994). Simulated test marketing: Technology for launching successful new products. Lexington Books.
Lua i Stíl Chicago (17ú heag.)Clancy, Kevin J., Robert S. Shulman, agus Marianne Wolf. Simulated Test Marketing: Technology for Launching Successful New Products. New York: Lexington Books, 1994.
Lua MLA (9ú heag.)Clancy, Kevin J., et al. Simulated Test Marketing: Technology for Launching Successful New Products. Lexington Books, 1994.
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