Clancy, K. J., Shulman, R. S., & Wolf, M. (1994). Simulated test marketing: Technology for launching successful new products. Lexington Books.
Chicago-referens (17:e uppl.)Clancy, Kevin J., Robert S. Shulman, och Marianne Wolf. Simulated Test Marketing: Technology for Launching Successful New Products. New York: Lexington Books, 1994.
MLA-referens (9:e uppl.)Clancy, Kevin J., et al. Simulated Test Marketing: Technology for Launching Successful New Products. Lexington Books, 1994.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.