APA (7th ed.) Citation

Gale, B. T., & Wood, R. C. (1994). Managing customer value: Creating quality and service that customers can see. Free Press.

Chicago Style (17th ed.) Citation

Gale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. New York: Free Press, 1994.

MLA (9th ed.) Citation

Gale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. Free Press, 1994.