In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Detaylı Bibliyografya
Yazar: Chapman, Merrill R. 1953-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Berkeley, Calif. Apress c2003.
Konular:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online Erişim:Table of contents