In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Dettagli Bibliografici
Autore principale: Chapman, Merrill R. 1953-
Natura: Libro
Lingua:English
Pubblicazione: Berkeley, Calif. Apress c2003.
Soggetti:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Accesso online:Table of contents