In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliografski detalji
Glavni autor: Chapman, Merrill R. 1953-
Format: Knjiga
Jezik:English
Izdano: Berkeley, Calif. Apress c2003.
Teme:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online pristup:Table of contents