In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Détails bibliographiques
Auteur principal: Chapman, Merrill R. 1953-
Format: Livre
Langue:English
Publié: Berkeley, Calif. Apress c2003.
Sujets:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Accès en ligne:Table of contents