In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliografiset tiedot
Päätekijä: Chapman, Merrill R. 1953-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Berkeley, Calif. Apress c2003.
Aiheet:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Linkit:Table of contents