Chapman, M. R. (2003). In search of stupidity: Over 20 years of high-tech marketing disasters. Apress.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रChapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Berkeley, Calif: Apress, 2003.
एमएलए (9वां संस्करण) प्रशस्ति पत्रChapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Apress, 2003.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.