APA (7th ed.) Citation

Oliver, R. L., & Rust, R. T. (1994). Service quality: New directions in theory and practice. Sage Publications.

Chicago Style (17th ed.) Citation

Oliver, Richard L., and Roland T. Rust. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calif: Sage Publications, 1994.

MLA (9th ed.) Citation

Oliver, Richard L., and Roland T. Rust. Service Quality: New Directions in Theory and Practice. Sage Publications, 1994.