Moore, W. L., & Pessemier, E. A. (1993). Product planning and management: Designing and delivering value. McGraw-Hill.
Citace podle Chicago (17th ed.)Moore, William L., a Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. New York: McGraw-Hill, 1993.
Citace podle MLA (9th ed.)Moore, William L., a Edgar A. Pessemier. Product Planning and Management: Designing and Delivering Value. McGraw-Hill, 1993.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..