Managing new products competing through excellence

Managing new products competing through excellence

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Xehetasun bibliografikoak
Egile nagusia: Kuczmarski, Thomas D.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Englewood Cliffs, N.J. Prentice-Hall International c1988.
Gaiak:
New products.
Marketing.
Product management.