APA (7th ed.) Citation

Lorenz, C. (1986). The design dimension: Product strategy and the challenge of global marketing. Blackwell.

Chicago Style (17th ed.) Citation

Lorenz, Christopher. The Design Dimension: Product Strategy and the Challenge of Global Marketing. New York: Blackwell, 1986.

MLA (9th ed.) Citation

Lorenz, Christopher. The Design Dimension: Product Strategy and the Challenge of Global Marketing. Blackwell, 1986.