Edwards, C. M., Jr, & Howard, W. H. (1936). Retail advertising and sales promotion, by C.M. Edwards, Jr. and William H. Howard. Prentice-Hall.
Citace podle Chicago (17th ed.)Edwards, Charles Mundy, Jr, a William H. Howard. Retail Advertising and Sales Promotion, by C.M. Edwards, Jr. and William H. Howard. New York: Prentice-Hall, 1936.
Citace podle MLA (9th ed.)Edwards, Charles Mundy, Jr, a William H. Howard. Retail Advertising and Sales Promotion, by C.M. Edwards, Jr. and William H. Howard. Prentice-Hall, 1936.
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