APA (7th ed.) Citation

Severin, W. . J., & Tankard, J. W. (1992). Communication theories: Origins, methods, and uses in the mass media (3rd ed.). Longman.

Chicago Style (17th ed.) Citation

Severin, Werner Joseph, and James W. Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. 3rd ed. New York: Longman, 1992.

MLA (9th ed.) Citation

Severin, Werner Joseph, and James W. Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. 3rd ed. Longman, 1992.