The radio & television commercial

Détails bibliographiques
Auteur principal:	Book, Albert C.
Autres auteurs:	Brady, Frank R., Cary, Norman D., Tannenbaum, Stanley I.
Format:	Livre
Langue:	English
Publié:	Lincolnwood, Ill. NTC Business Books c1996.
Édition:	3rd ed.
Sujets:	Broadcast advertising > United States. Radio advertising > United States. Television advertising > United States.