The radio & television commercial

Bibliographische Detailangaben
1. Verfasser:	Book, Albert C.
Weitere Verfasser:	Brady, Frank R., Cary, Norman D., Tannenbaum, Stanley I.
Format:	Buch
Sprache:	English
Veröffentlicht:	Lincolnwood, Ill. NTC Business Books c1996.
Ausgabe:	3rd ed.
Schlagworte:	Broadcast advertising > United States. Radio advertising > United States. Television advertising > United States.