The radio & television commercial

书目详细资料
主要作者:	Book, Albert C.
其他作者:	Brady, Frank R., Cary, Norman D., Tannenbaum, Stanley I.
格式:	图书
语言:	英语
出版:	Lincolnwood, Ill. NTC Business Books c1996.
版:	3rd ed.
主题:	Broadcast advertising > United States. Radio advertising > United States. Television advertising > United States.