Cita APA (7a ed.)

St. John, M. (1994). Advertising and the promotion industry. Prentice Hall.

Cita Chicago Style (17a ed.)

St. John, Maggie-Jo. Advertising and the Promotion Industry. New York: Prentice Hall, 1994.

Cita MLA (9a ed.)

St. John, Maggie-Jo. Advertising and the Promotion Industry. Prentice Hall, 1994.