APA (7th ed.) Citation

St. John, M. (1994). Advertising and the promotion industry. Prentice Hall.

Chicago Style (17th ed.) Citation

St. John, Maggie-Jo. Advertising and the Promotion Industry. New York: Prentice Hall, 1994.

MLA (9th ed.) Citation

St. John, Maggie-Jo. Advertising and the Promotion Industry. Prentice Hall, 1994.