00000cam a2200000 i 4500 UP-99796217602611817 Buklod 20230503092542.0 m |o d | ta 230202s2002 nyua r 001 0 eng d 0060081988 (acid-free paper) (iLib)UPD-00000141405 DBUS rda eng DMLUC HF 5823 R54 2002 Ries, Al author The fall of advertising and the rise of PR Al Ries and Laura Ries. New York HarperCollins [2002] xxi, 295 pages illustrations 22 cm text rdacontent unmediated rdamedia volume rdacarrier Advertising. Brand name products. Public relations. Ries, Laura author. Book FO Monograph UPD DAIT HF 5823 R54 2002 UPD DBUS HF 5823 R54 2002 UPD DMC HF 5823 R54 2002 Book