Cita APA (7a ed.)

Ries, A., & Ries, L. (2002). The fall of advertising and the rise of PR. HarperCollins.

Cita Chicago Style (17a ed.)

Ries, Al, y Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperCollins, 2002.

Cita MLA (9a ed.)

Ries, Al, y Laura Ries. The Fall of Advertising and the Rise of PR. HarperCollins, 2002.